There’s nothing very ordinary about Thomsons Online Benefits. Our passionate PINK culture, benefits expertise, collaborative partner ecosystem and our innovative benefits technology are as extraordinary as our people.

Our story

Thomsons started life in 2000 when co-founders Michael Whitfield and Chris Bruce wrote their first business plan. They had one clear aim - to use technology to revolutionise the employee benefit market.

From introducing the market’s first paperless and signature-free pensions enrolment to the launch of our benefits platform - Darwin™ - we have continued to push the boundaries of innovation.

By 2010, our turnover exceeded £20m, we had over 200 employees and Darwin was live in more than 20 countries. In January 2013 the company was valued at almost £100m and in June 2015 we fully transitioned to a SaaS benefits technology provider. During December 2016 we were acquired by Mercer, global consulting leader in advancing health, wealth and career.

Today, with over 100 industry awards under our belt and more than four million employees using Darwin globally in over 100 countries and more than 40 languages worldwide, we continue to revolutionise the benefits market and turn the world PINK as we go.

Thomsons is now firmly established as truly global, with Darwin considered the leading benefits management and employee engagement solution. We have offices in the UK, Singapore, Romania and the US, and accessible in over 130 further countries through Mercer.

We remain passionately committed to going the extra mile for our clients, partners and people. Our values to ‘be brilliant together’, to ‘challenge everything and deliver excellence’ and to ‘maximise our potential’ are part of our unique culture, which is the glue that binds us.

That is the Thomsons’ commitment and we look forward to you joining us on the next stage of this exciting journey, on our mission to ‘Change benefits. For good’.

Our mission is to innovate and revolutionise the employee benefits market through technology, people and partnerships


We get asked that a lot.

For many businesses, there is little, or no, connection between the brand and the people that work there. The company colour palette is just a set of colours someone once chose, and nothing more.

We chose PINK as the colour of Thomsons over 10 years ago because it stood for so many things that we are – like standing out, being brave, caring, fun and passionate. Passionate about our people, our clients and our technology.

And it defines our culture and values just as much today as it did back then. Despite the huge growth we’ve been through, you still ‘just know’ when you meet a Thomsons person. Our clients do, and it’s part of the reason they love
working with us so much.

For many people, PINK is just a colour but for Thomsons it embodies the very essence of our people – it unites, protects and empowers us in all we do.


Global benefits? We've got it covered - take a peek at the numbers

Users on Darwin

No. of countries we work in

No. of languages we support

No. of awards we've picked up

Find out more about us